Payday loans in a film

A few days ago I was in a theatre on a movie which was not really that good at all. I am a huge movie fun and I love watching them. I am fond of action packed movies the most but I can easily watch anything out there, as long as it is not totally stupid and full of nonsense. The movie which I saw those couple days ago was not that great even though it was said to be. For me, this movie was more of a huge advertisement than a regular film. I do not know whether I have such an eagle eye, or whether it was so obvious, but it seemed that the movie was all about product placement. I have nothing against product placement in movies because I understand that if it were not for the product placement, movies would not earn as much money as they do. Yet, this movie was packed with product placement from the beginning scene till the end. I have nothing against Payday loans for example, but you could clearly see those things used a couple of times in the movie. I do not know whether it was a pure product placement, or whether it was used to make people more aware of the fact that Payday loans are great and that they should use those services more often, but it was kind of annoying after those Payday loans appeared in the movie a couple of times.